At Right Thing SEO, we believe that long-term success starts with trust, not tricks. We’re not here to manipulate rankings—we’re here to grow your business the right way.
Founded by SEO veteran and entrepreneur Michael McDougald, our agency blends data-backed strategy, technical precision, and real business experience to drive qualified traffic and meaningful conversions.
Most agencies chase short-term wins. We do what’s right—for your business,
your brand, and your long-term visibility.
✅ White hat, ethical SEO that builds lasting authority
✅ Deep experience growing brands from $0 to $100M+
✅ Custom strategies for local, ecommerce, and national SEO
✅ Built on math, AI insights, and hard-earned experience
✅ Transparent reporting, clear results, no shortcuts
✅ Technical SEO mastery proven in Core Web Vitals and Google Search Console
✅ Authority-focused link building powering off-page SEO done right
✅ Deep SEO audits and smart keyword targeting maps that drive rankings
The seo world is full of rumors and guesses. While others spray keywords and pray for results, we understand how AI and search models work under the hood.
At Right Thing SEO, our on-page optimization process leverages advanced mathematical models like:
We don’t just “optimize.” We engineer content for SEO outcomes using math, strategy, and data. That’s how we do the right thing—even behind the scenes.
Let’s clear something up: when you see an agency bragging about being “Top Rated” or “Award-Winning,” it usually means one thing—they paid for it.
Platforms like Clutch, G2, and others create custom award categories for nearly every agency that signs up and pays for a profile. Want to be the #1 SEO Agency in [Your City]? Just write a check and wait for the press release.
These awards aren’t earned. They’re marketing props.
At Right Thing, we don’t buy fake credibility. We build real authority.
Our results speak louder than any made-up award.
Our clients stay because we deliver, not because we “won” a trophy graphic.
Our strategies are built on trust, data, and technical skill—not fake recognition.
If you’re choosing an SEO partner based on badge count, you’re probably falling for the same surface-level metrics that Google actively ignores.
We’re not here to win popularity contests.
We’re here to win rankings, revenue, and market share—the real kind.
At Right Thing SEO, we believe results speak louder than marketing slogans.
Our SEO case studies, client success stories, and real testimonials show what happens when expertise, data-driven strategy, and technical precision come together.
From fixing critical technical SEO issues and executing high-value link building campaigns, to driving major gains in organic traffic, conversion rates, and customer acquisition—our clients’ growth is proof that doing the right thing isn’t just a slogan. It’s a strategy.
These aren’t just “nice words”—they’re real success stories from businesses that took a chance on better SEO—and saw it pay off.
🚀
Most agencies promise results without showing you the work.
We show you the work—because that’s how you know it’ll actually last.
Let’s get something straight: SEO done wrong is just expensive hope. Most agencies talk a big game about “climbing the rankings” and “building visibility,” but can’t explain how or why you’re still not seeing any actual customers. We chase real growth—new customers, more revenue, and long-term dominance in your market.
Here’s what happens when you work with a team that actually knows what they’re doing:
✅ Outrank Your Competitors
Leave them scrambling while you take market share with custom-built strategies based on real data and architecture—not templates.
✅ Rank Higher—and Stay There
Our methods are rooted in semantic relevance, earned authority, and site strength—not gimmicks that disappear after an algorithm update.
✅ Turn Clicks Into Customers
We build funnels that turn searchers into buyers, growing your revenue and your brand value.
✅ Become the Trusted Name
When you consistently outrank your competitors, you’re not just more visible—you become the authority people trust (and Google notices).
✅ Run a Site That Actually Performs
We fix what slows you down—site speed, crawl errors, index bloat, bad JavaScript. You get faster load times and better conversion rates.
✅ Know Exactly What’s Working
Transparent reporting with real growth — no smoke, no mirrors, no vague “progress” charts.
We don’t believe in cookie-cutter campaigns. Every business we work with gets a customized SEO growth strategy, designed through real technical analysis, real business goals, and real data.
Here’s how our consulting process works:
🔍 1. Discovery and Full Audit
Crawl the site for errors, speed issues, indexation gaps, and security flaws
Evaluate backlink profiles and domain authority signals
Audit existing keyword targeting, content depth, and site architecture
🛠️ 2. Strategy Development and Growth Planning
Create a custom SEO roadmap based on your goals and competition
Build content calendars targeting high-conversion and high-opportunity terms
Engineer technical SEO fixes and structural improvements to boost crawlability
🚀 3. Implementation and Launch
Execute on-page SEO improvements, content builds, link-building initiatives, and local SEO enhancements
Tackle technical upgrades, site speed optimization, schema deployment, and server-side SEO issues
📈 4. Monthly Monitoring and Optimization
Track KPIs like keyword rankings, organic traffic, bounce rates, and engagement
Monitor for crawling errors, indexing problems, and core algorithm updates
Adjust strategies proactively to maintain and grow your rankings
📣 5. Transparent Reporting and Consultation
Deliver monthly reporting with actionable insights, clear wins, and new opportunities
Schedule strategy calls to review performance, challenges, and next steps
Every campaign includes clear monthly reporting, transparent communication, and custom strategies built around keyword research, content marketing, and sustainable growth—not cookie-cutter packages.
A 30-minute deep dive into your past marketing efforts, your competition, and your goals.
I outline everything necessary to start enhancing your leads from search engines, including investment details and a timeline.
Once you approve our roadmap, I initiate campaigns. Typically, our clients see significant lead generation within 30 days and ranking improvement within 90 days.
What’s Included:
You’ve seen their playbook:
Two generic embarrassing blog posts a month, stuffed with keywords no one’s searching, written by someone who’s never spoken to your customers and doesn’t understand your business. Wasted money that makes you look bad.
It’s also not SEO. That’s content-for-the-sake-of-content so they can justify their invoice. And it’s doing you more harm than good.
We publish to build topical authority and attract great backlinks not meet a quota.
Our content strategy includes:
Pages built around buying intent and opportunity gaps
Supportive content that reinforces your site’s topical depth
Semantic optimization based on cosine similarity and TF-IDF modeling
Collaboration with actual subject matter experts—not just writers with Wi-Fi
We’re here to do the right thing.
Other agencies use AI to crank out “content” and call it strategy. We don’t.
At Right Thing SEO, we leverage advanced models like ChatGPT, Perplexity, DeepSeek, Qwen, Mistral, and Google’s Gemini to support real SEO work—not replace it. We use AI to power keyword research, analyze search trends, guide semantic content strategy, and assist our in-house developers in optimizing JavaScript, cleaning up site speed issues, and building internal tools for link evaluation, keyword clustering, and topical modeling.
We don’t outsource intelligence to machines—we partner with AI to sharpen our edge and move faster, deeper, and smarter than the competition.
At Right Thing SEO, we bring 15+ years of experience, total transparency, and zero contracts. Just honest reporting, and strategies built by a former SEO who’s been in your shoes.
You’re never locked in—stay because it’s working, not because you signed paperwork.
Flat monthly rates, no surprises, and zero “gotcha” fees—just clean, predictable billing.
Stay in the loop with clear updates that show what we did and what’s coming next.
You’ll always know where your budget’s going and why—no smoke, no mirrors.
I’ve been in your shoes—I know how to tie SEO strategy to real business outcomes.
We’ve seen every algorithm update since 2008—and we're still here, ranking sites.
I ran a growing B2B e-commerce company, and I hired “top-rated” agencies to help scale it. But all I got were excuses—charts without context, vague promises, and traffic that didn’t turn into a single sale.
“SEO takes time.”
“That’s just how the algorithm works.”
“We’re waiting on Google.”
None of it helped me land real customers. So I learned how to do it myself, got really good at it—and grew that business to over $10M in annual revenue before exiting.
That experience is why I started Right Thing SEO.
Because I was tired of marketing fluff, short-term hacks, and SEO agencies that looked great on paper but disappeared when the numbers didn’t add up.
Let’s be honest—most SEOs are glorified bloggers.
They write keyword-stuffed fluff and hope it ranks. But real SEO—the kind that drives serious revenue—requires far more than publishing 800 words and crossing your fingers. It takes math, technical depth, business intuition, and a real strategy.
We’re not here to confuse you with vanity metrics or sell you on “traffic.” We’re here to grow your business—with a blend of hard data, math, and no-BS strategy that gets results the right way.
No spammy links.
No thin content.
No black box reporting.
We partner with companies who care about trust, reputation, and long-term growth—manufacturers, enterprise brands, service businesses, and e-commerce operators who are tired of throwing money at tactics that don’t work.
This isn’t just SEO. It’s engineering your presence online—based on what’s actually happening inside Google’s systems, not someone’s recycled checklist.
If you’re ready for an agency that tells the truth, does the math, and builds strategies that actually move the needle—let’s talk.
— Michael McDougald
Founder, Right Thing SEO
Every market is different. That’s why we don’t do “packages”—we do strategies, engineered around what your business actually needs to rank.
While other agencies are still talking about “adding alt tags,” we’re optimizing for Google’s index and its large language model pipelines.
Here’s what’s included when you work with Right Thing SEO:
Map Pack Domination
Optimization of your Google Business Profile and Bing Places to rank in local search and Maps
AI & LLM Search Optimization
Strategy built around AI search engines like ChatGPT, Perplexity, Google Gemini, Mistral, and Qwen
Technical SEO & Site Architecture
Schema, crawl budgets, canonicalization, speed tuning, mobile readiness, and JavaScript cleanup (yes, we do code)
On-Page Optimization
Titles, headings, internal linking, and entity-based layout for maximum topical authority
We strengthen your site’s trust signals with real expertise, authority, and transparency Google can actually measure.
Keyword Research and Content Development Strategy That Matches Buyer Intent
We don’t just chase volume. We target keywords that bring in money—not just traffic
Human-Written & Edited, Search-Engine Aligned Content
Built around TF-IDF, cosine similarity, and semantic gap analysis—not some AI blog autopilot
Link Building That Isn’t Embarrassing
Manual outreach, digital PR, and no paid link junk. Real placements, real authority.
Citation & Directory Cleanup
Fixing and optimizing your NAP data across hundreds of platforms
In-House Dev & AI-Driven Performance Tuning
We use AI to help our engineers improve page load speeds, optimize large data sets, and build custom SEO toolsthat give us (and you) a competitive edge
Conversion Optimization Based on Real User Behavior
We tweak CTAs, user flow, and layout based on analytics—not opinions
Competitor Analysis (The Smart Kind)
We dissect what they’re doing, what’s working, and where the gaps are—and then take the wins
Transparent Reporting, Updated Frequently
Real data, not dashboards full of filler. You’ll know exactly what’s working and what’s next.
Optional: Google Ads Management
Blended PPC + SEO campaigns that actually complement each other and drive results faster-
We secure top rankings in Google Maps organically using profitable PPC keywords.
We secure top rankings in Google Maps organically using profitable PPC keywords.
Targeted local campaigns are essential, starting with "Local Service Ads" that make you show up in your city.
We manage digital PR campaigns to get powerful backlinks that point to your content as an authoritative source on the,
We craft content that capitalizes on profitable keywords to climb the organic search rankings past the competition.
PPC is the quickest method to bring customers to your doorstep. Expect your phone to start ringing within two weeks.
Experience isn’t just about years on a resume—it’s about their ability to consistently deliver qualified leads, organic traffic growth, conversion improvements, and site health upgrades.
Smart questions to ask in your first conversation:
✅ How do you conduct a full technical site audit?
✅ How do you prioritize fixes for SEO vs CRO (conversion rate optimization)?
✅ How do you adapt strategies after major Google algorithm updates?
✅ Can you show me real case studies or client success stories that track ROI?
✅ How do you track and report progress monthly?
Pro Tip:
A true expert will answer with clear, specific examples—not buzzwords.
They’ll also be honest about what’s achievable based on your starting point—and won’t promise miracles overnight.
There are a few big warning signs you should never ignore:
🚩 Guaranteed first-page rankings (no one controls Google)
🚩 Vague strategies with no step-by-step plan
🚩 Black-hat tactics like keyword stuffing, link farms, or PBNs
🚩 No transparency in reporting or communication
🚩 No clear understanding of technical SEO or conversion optimization
How to protect yourself:
Always ask for clear, detailed strategies tailored to your goals.
Request recent case studies, monthly reporting samples, and specific examples of technical SEO fixes they’ve handled.
A reputable consultant will welcome questions, set realistic expectations, and walk you through their approach in plain English—without dodging.
Pro Tip:
If a consultant gets defensive when you ask for proof or transparency, that’s your biggest red flag of all.
Experience isn’t just about years on a resume—it’s about their ability to consistently deliver qualified leads, organic traffic growth, conversion improvements, and site health upgrades.
Smart questions to ask in your first conversation:
✅ How do you conduct a full technical site audit?
✅ How do you prioritize fixes for SEO vs CRO (conversion rate optimization)?
✅ How do you adapt strategies after major Google algorithm updates?
✅ Can you show me real case studies or client success stories that track ROI?
✅ How do you track and report progress monthly?
Pro Tip:
A true expert will answer with clear, specific examples—not buzzwords.
They’ll also be honest about what’s achievable based on your starting point—and won’t promise miracles overnight.
🚩 Guaranteed first-page rankings (no one controls Google)
🚩 Vague promises without showing clear strategies
🚩 Black-hat tactics (keyword stuffing, private blog networks)
🚩 Lack of transparency in reporting
🚩 No understanding of technical SEO or conversion optimization
If they can’t explain content marketing, link building, keyword research, organic traffic growth, and monthly reporting in plain English, run.
Ask real questions:
How do you conduct a site audit?
How do you optimize for conversion rates?
How do you adapt strategy after an algorithm update?
Can I see your case studies or client success stories?
An expert will answer clearly, without buzzwords or BS.
It might help with writing first person content—but it’s not everything.
What matters more is whether they understand how content strategy, link building, technical SEO, and customer acquisition connect in any industry.
(That said, we’ve worked across e-commerce, manufacturing, construction, home services, national brands, and more.)
Real SEO builds over time.
Month 1: Deep technical audits, strategy planning, keyword research
Month 2–3: Start fixing site issues, optimizing pages, publishing content
Month 3–6: See rankings, organic traffic, and conversion rates start climbing
Shortcuts die fast. Smart SEO compounds month after month.
Expect a lot of groundwork:
Full technical site audits
Content development strategies
Link building planning
Conversion optimization tweaks
If your SEO consultant jumps straight to posting blogs without addressing your site’s real problems, you’re wasting time (and money).
We operate on a monthly retainer model (starting at $3,500/mo) based on the complexity of your project:
Size of your site
Current technical SEO health
Market competitiveness
Scope of content, link building, and growth goals
We always lay out pricing clearly—no surprise fees, no hidden costs.
Factors include:
The number of technical SEO fixes required
How aggressive your content development and link acquisition needs to be
Whether you need local, national, or international SEO optimization
Existing brand authority and backlink profile health
Bigger challenges = more work = bigger investment. But also bigger rewards
We track what matters:
Organic traffic growth
Keyword ranking improvements
Bounce rate reduction
Conversion rates and lead volume
Link building milestones
Technical SEO fixes completed
Every metric ties back to business outcomes—not vanity stats.
Critical.
You can drive all the traffic in the world—but if your site isn’t built to convert visitors into leads or customers, it’s worthless.
We optimize landing pages, CTAs, UX flow, and internal linking based on real behavior data—not just hunches.
Yes.
International SEO isn’t just translating pages—it’s building regional keyword strategies, hreflang tags, server optimizations, and regional link outreach to help you rank and convert globally.
Absolutely.
Our SEO case studies and client testimonials show exactly how we helped businesses improve organic traffic, conversion rates, site performance, and customer acquisition through real strategies—not guesses.
A consultant is hands-on, owns the work, and often brings senior-level expertise to every task. An agency often delegates execution to junior account managers or freelancers.
Yes. We study your competitors’ keyword strategies, backlink profiles, content gaps, and technical weaknesses to find clear opportunities you can capitalize on.
We track shifts in ranking behavior, core updates, and SERP changes monthly—adjusting strategy fast to maintain growth and avoid penalties.
Yes. We optimize landing pages, CTAs, page layouts, and internal linking structures based on real user behavior and analytics insights—not just SEO theory.
We deliver monthly reporting tied to clear KPIs like organic traffic growth, keyword movements, bounce rates, and technical fixes completed.
Discover exactly what you’re missing out on with a personalized analysis of your site’s potential for increased traffic and leads.
Get started with Right Thing SEO!
