B2B SEO Services Built for Complex Sales and Long Buying Cycles

SEO That Speaks to Buyers, Matches Intent, and Drives Revenue — Not Just Rankings.

B2B SEO is fundamentally different from B2C. The keywords are harder to track. The leads are fewer but higher value. And the decision-making process is long, logical, and layered.

That’s why most SEO agencies fail at B2B.

I’m Michael McDougald, a B2B SEO consultant with over 15 years of experience optimizing sites for complex, multi-touch buying journeys. I’ve ranked industrial manufacturers, financial services firms, SaaS platforms, and enterprise vendors. I’ve built and scaled national businesses — including my own 8-figure B2B brand — and developed SEO systems based on math, intent modeling, and buyer psychology.

If you’re tired of traffic that doesn’t convert, content that never ranks, or SEO agencies that just “blog for keywords,” you’re in the right place.

What Makes B2B SEO Different — and Why It Requires a Specialist

B2B buyers don’t search like consumers. They’re conducting research, evaluating vendors, comparing specs, seeking case studies, and looking for trust.

That means your SEO strategy needs to:

• Speak to multiple stakeholders across roles

• Optimize for long-tail and low-volume queries with high commercial intent

• Capture both branded and non-branded demand

• Align with sales team handoff and attribution models

• Support your CRM, paid strategy, and lead nurturing

My B2B SEO services are built from the ground up to work inside that framework — not just chase traffic, but drive actual pipeline and revenue.

My B2B SEO Services Start at $5,000/Month

Each engagement starts with a strategy call and ends with measurable growth. I deliver a custom plan that includes deep technical audits, intent-based content planning, competitive benchmarking, advanced semantic optimization, and clean attribution reporting.

Whether you’re a mid-market vendor or an enterprise SaaS firm, I build predictable, scalable search strategies that move the needle.

What’s Included in My B2B SEO Process

🧠 Intent Modeling & Keyword Research Built for B2B

Most B2B keywords don’t show up in your favorite SEO tools — but that doesn’t mean they’re not valuable. I identify terms across all funnel stages using:

• CRM data and sales conversations

• Job titles and buyer roles

• Use-case searches

• Question-based and comparison queries

• Long-tail informational topics

• Semantic variants using vector similarity and topic clustering

Then I organize them by buyer journey:

• Awareness (e.g., “what is predictive maintenance?”)

• Evaluation (e.g., “top CMMS software 2024”)

• Decision (e.g., “Fiix vs UpKeep features comparison”)

• Post-sale/research (e.g., “how to implement a maintenance plan”)

📐 Content Architecture Based on Math — Not Guesswork

I use proven mathematical models to determine what to write, how to structure it, and how Google sees it:

• TF-IDF & TDIF: Understand which terms are statistically significant for ranking — not just what the top sites happen to use.

• Cosine Similarity: Evaluate the semantic match between your content and the intent behind key queries.

• Euclidean Distance: Identify content gaps and measure the difference between your site and top-ranking competitors.

• BERT Optimization: Structure paragraphs, headers, and sentence flow in ways that align with how Google’s algorithm processes language.

• Vector Space Modeling: Create topic clusters and internal linking maps that reinforce relevance sitewide.

This isn’t “keyword stuffing.” This is engineering your site to match the algorithm’s actual model of quality and context.

🧱 Technical SEO for B2B Infrastructure

B2B websites are often built on complex stacks: HubSpot, WordPress, custom CMS platforms, or enterprise CRMs.

I handle:

• Crawl depth and indexation control

• Structured data and schema (product, organization, review, FAQ, etc.)

• Internal linking strategies for deep content

• Multisite, subdomain, and localization support

• Site speed and Core Web Vitals

• Navigation and content accessibility for both bots and buyers

🔗 Link Building That Drives Trust and Traffic

In B2B, authority is everything. But you don’t get that from Fiverr or low-quality guest posts.

I build links the right way:

• Manual outreach to industry blogs and digital publications

• Links from sites with real traffic and editorial standards

• Brand mentions on podcasts, roundups, and SaaS review sites

• Case study placements and interview features

• Press opportunities tied to product launches and research

Every link is vetted. Every site is relevant. Every backlink builds both trust and traffic.

🧪 Reporting That Proves ROI

B2B stakeholders want proof. I provide it.

You’ll get:

• Keyword ranking movement across funnel stages

• Organic lead tracking via phone, form, and CRM

• Traffic breakdown by persona, funnel stage, and topic

• Attribution insights (first click, last click, assisted conversions)

• Quarterly reporting tied to marketing-qualified leads (MQLs), sales pipeline, and revenue contribution

Whether you’re reporting to a CMO or just want to finally see where SEO fits into your sales funnel — you’ll have the data.

📞 Mid-Page CTA

Let’s turn your SEO into a real growth engine.

📅 Book Your B2B SEO Strategy Call
Get a clear roadmap that connects search intent to pipeline value.

Why B2B Brands Trust Me With Their SEO

✅ 15+ Years of SEO Experience Across B2B Verticals

I’ve ranked software platforms, industrial suppliers, consulting firms, and more. I know how to earn trust in high-ticket, long-cycle environments.

✅ I Built and Sold My Own $10M B2B Brand

Before consulting, I built a B2B industrial e-commerce company from scratch and exited after reaching eight figures. I understand real-world operations, margin pressure, buyer resistance, and growth forecasting.

✅ I Bridge SEO, Sales, and Strategy

This isn’t just marketing theory. I align with your RevOps team to build strategies that your salespeople can use — and that your buyers trust.

✅ I Know the Math — and How Google Thinks

I don’t blindly follow “best practices.” I’ve built my own models to analyze content performance, topical relevance, and authority signals using real data.

Who I Work With

My B2B SEO services are best suited for:

• SaaS platforms and enterprise software vendors

• Industrial manufacturers and distributors

• Professional services firms (legal, accounting, consulting)

• Financial services providers and fintech startups

• Engineering firms and technical service providers

• B2B e-commerce companies

• Specialized service providers targeting specific industries

What Clients Say

“Michael’s understanding of B2B buyer psychology and SEO is unmatched. He helped us restructure our entire site, build out comparison pages, and now organic is our top lead source.”
— VP of Marketing, Mid-Market SaaS Company

“We were lost after the Google update. Michael came in, ran a full analysis, cleaned up our link profile, and rebuilt content around our actual funnel. Leads are up, and the C-suite is thrilled.”
— Head of Growth, Financial Services Firm

“He doesn’t just rank pages — he engineers relevance. We finally understand how Google works, and our content is performing better than ever.”
— Marketing Lead, Industrial Equipment Supplier

Pricing & Next Steps

B2B SEO services start at $5,000/month and scale based on:

• Number of service lines and buyer personas

• Content needs and technical complexity

• International/multilingual scope

• Site architecture and existing authority

You’ll receive:
✅ Full technical and semantic audit
✅ Custom keyword map and topic clusters
✅ Strategic content planning
✅ Authority link acquisition
✅ Attribution-focused reporting
✅ Monthly strategy sessions

📅 Book Your Discovery Call
Walk away with clarity, strategy, and a partner who speaks your language.

Let’s Turn Search Into Revenue

You don’t need more traffic. You need more qualified traffic that converts into real opportunities. That’s what my B2B SEO system delivers.

Let’s build something better.

✅ Understand where you stand and what’s possible
✅ Create content that speaks to decision-makers
✅ Structure your site for relevance and trust
✅ Generate leads and revenue that compound

📞 Schedule Your B2B SEO Strategy Call Now
📋 Get a customized roadmap tailored to your pipeline
🚀 Start winning high-value buyers through search