So you’re looking to rank your healthcare services here in Nashville? Let’s grab coffee and discuss how I can help.
Ranking on page one is only half the battle. The other half? Converting that traffic into real business.
Most SEO agencies focus exclusively on getting you more traffic. But what good is traffic if users bounce, leads don’t convert, and checkout rates stay flat?
That’s where Conversion Rate Optimization (CRO) comes in — and where my integrated SEO + CRO services deliver the kind of results that show up on your P&L, not just in your analytics dashboard.
I’m Michael McDougald — a senior SEO and CRO consultant with over 15 years of experience scaling businesses online. I’ve helped e-commerce stores boost revenue, turned underperforming service websites into lead machines, and redesigned key pages to double or triple conversion rates — all without losing your SEO momentum.
I combine advanced SEO tactics with data-backed conversion testing to help you rank higher and convert better — whether you sell online or generate leads.
Here’s the uncomfortable truth:
Even with solid rankings, most websites leak leads and lose sales due to:
Weak or generic calls to action
Overoptimized content that’s hard to read
Clunky forms or broken user flows
Slow page speed on mobile
Confusing site structure or nav menus
Poor trust signals (no reviews, photos, or FAQs)
Lack of social proof or clear value proposition
And when SEO teams hand off content to design teams who aren’t conversion-minded, results stall.
That’s why I bring both disciplines under one roof — so that the visitors you earn actually become the customers you want.
I start by reviewing:
What keywords you’re ranking for — and if they match buyer intent
Which pages get traffic — but don’t convert
How content structure affects readability and action
Meta descriptions and headlines from a CTR perspective
Search-to-site funnel flow using GA4 and Search Console
This identifies high-potential pages that just need better UX, faster speed, and clearer direction.
Using tools like Hotjar, GA4, and session replays, I analyze:
Scroll depth and content engagement
Click maps on key pages
Form abandonment patterns
Device-specific behavior (mobile vs. desktop)
User hesitations and page exits
Then I optimize:
Layouts for cognitive flow
Microcopy for clarity and motivation
Forms to reduce friction
CTAs to match action intent
Navigation to avoid confusion
Every change is backed by user psychology and performance data.
For high-traffic or high-value pages, I set up A/B tests to validate changes:
Button placement and color
Value proposition headlines
Hero image messaging
Trust signals (certifications, social proof)
Form layout and steps
Product page hierarchy (description, specs, reviews)
I use tools like Google Optimize or third-party platforms — and run lean tests designed to hit statistical confidence without waiting forever.
Most redesigns kill rankings. I prevent that.
My redesigns:
Retain crawlable elements (headings, internal links)
Improve semantic structure using TF-IDF and NLP insights
Maintain or enhance page speed
Add schema for FAQs, products, services, and reviews
Preserve ranking equity with 301s and canonical logic
You get higher rankings and higher conversions — not one at the expense of the other.
I track everything:
Organic entry points
Assisted conversion paths
Multi-touch attribution
Conversion rate by keyword, page, and campaign
Revenue per user and lifetime value changes
This lets us continuously improve, dial in ROI, and justify SEO investments with real dollar results.
📈 Ready to stop losing leads and start converting your traffic into customers?
👉 Book your free SEO + CRO strategy session
You’ll get a full audit, prioritized roadmap, and custom recommendations based on your business model and buyer journey.
E-commerce brands with strong traffic but weak checkout rates
Lead gen sites that rank well but have high bounce rates
SaaS and tech companies with low free trial or demo conversion
Home service businesses not getting calls or form fills
Local businesses whose websites aren’t earning trust
B2B brands that need their content to convert more pipeline
If your traffic has grown — but your sales haven’t — this is for you.
From technical audits to landing page wireframes, I’ve been in the trenches with businesses that live and die by performance. I bring both the math and the messaging.
Whether you’re selling products, getting calls, or capturing leads — I’ve optimized the conversion paths that matter.
I integrate conversion improvements without hurting your rankings, using techniques like:
TF-IDF alignment
Semantic structure preservation
Cosine similarity to match query intent
NLP-optimized headers and FAQs
I don’t guess. I test, analyze, and adapt — but I also understand how to motivate real humans to take action.
“We doubled our lead volume in 90 days after Michael cleaned up our SEO pages and restructured our forms.”
— Owner, Plumbing Company in Florida
“Our product pages were ranking well but weren’t converting. Michael fixed the layout, optimized copy, and helped us 3x our revenue from organic search.”
— E-Commerce Director, Lifestyle Brand
“We were about to redesign our site. Michael helped us protect our rankings and improved our trial signups by 40%.”
— CMO, SaaS Platform
CRO + SEO services start at $3,500/month
You’ll receive:
✅ A full SEO + UX audit
✅ Keyword + conversion alignment
✅ Form, CTA, and copy optimizations
✅ A/B testing setup (where applicable)
✅ Page redesign support (optional)
✅ Analytics, reporting, and iteration
📅 Schedule your strategy call
Let’s turn your rankings into results that move the bottom line.
It takes time, energy, and budget to earn traffic. Don’t waste it.
Let’s:
✅ Convert more of your visitors into customers
✅ Fix your site without hurting rankings
✅ Test and measure what really works
✅ Drive more revenue from what you’ve already built
📞 Book Your Conversion-Focused SEO Strategy Call Now
📋 Get a roadmap that drives revenue — not just rankings
As a Conversion Rate Optimization expert, I understand what drives conversions—not just traffic. I focus intensely on generating new business, ensuring every campaign we manage is aimed at increasing your customer base, not just your visitor count.
My dedication to perfection and comprehensive service ensures that my team of seo experts manage everything, allowing you to focus on running your business while we handle the marketing.
I am always on standby, ready to discuss progress and strategize further improvements to ensure continuous growth.
Led by an entrepreneur with SEO experience ranking sites nationally, I have a proven track record of successful seo campaigns. I don’t just follow best practices; I set them.
Discover exactly what you’re missing out on with a personalized analysis of your site’s potential for increased traffic and leads.
Conversion Rate Optimization (CRO) involves the systematic improvement of your website and landing pages to maximize the percentage of visitors who take desired actions, such as making a purchase, filling out forms, subscribing, or calling your business. This process combines data analysis, user behavior insights, targeted experimentation, and rigorous testing to identify and resolve barriers to conversions. By continuously refining your site’s messaging, design, navigation, and user experience, CRO ensures your existing traffic converts more efficiently, ultimately increasing overall revenue, reducing acquisition costs, and boosting the effectiveness of all your marketing campaigns.
I pinpoint CRO opportunities using multiple advanced analytical tools and methods. These include heatmap analysis to visualize user engagement, session recordings to understand real-time user behavior, user surveys and feedback to capture direct insights, in-depth funnel analysis, and comprehensive analytics reviews of conversion data. Additionally, I conduct A/B and multivariate testing to compare variations of your website elements such as calls to action, layouts, messaging, and images. These combined methods identify clear patterns, friction points, and opportunities, allowing targeted enhancements that drive substantial improvements in your conversion rates.
Yes, Conversion Rate Optimization has a positive indirect impact on your SEO performance. Websites optimized through CRO typically provide enhanced user experiences characterized by lower bounce rates, increased engagement, longer session durations, and higher interaction rates. Google and other search engines recognize these signals as indicators of high-quality, valuable content, rewarding your site with improved rankings and greater visibility. In this way, effective CRO not only maximizes conversions but also helps establish your site as a trusted, authoritative presence in search results, driving additional organic traffic and reinforcing your overall marketing effectiveness.
Initial CRO improvements typically become evident within several weeks after implementing key changes and tests. However, significant and lasting improvements usually emerge over a few months, as ongoing testing, data collection, analysis, and iterative refinements are necessary to achieve optimal performance. CRO is an ongoing, continuous-improvement process. Each test provides valuable insights that inform subsequent actions, gradually building toward a more effective, conversion-focused website that yields sustainable, incremental growth in your revenue and ROI.
I run a variety of rigorous tests designed to identify the most impactful improvements for your website. These include A/B tests comparing two versions of a webpage or element, multivariate tests analyzing combinations of multiple page elements simultaneously, landing page experiments that evaluate variations in content, messaging, and layout, and form optimization tests examining different form lengths, fields, and user flows. Additionally, I employ user experience (UX) testing methods to ensure proposed changes genuinely enhance usability, intuitiveness, and user satisfaction, ensuring all optimization recommendations directly benefit your bottom line and customer experience.
CRO success is measured comprehensively through multiple critical performance indicators. Primary metrics include increases in conversion rate, revenue per visitor, average order value, and a reduction in customer acquisition costs. Additionally, success is tracked through improvements in user engagement metrics such as reduced bounce rates, higher time spent on site, more completed transactions or form submissions, and positive user feedback and satisfaction indicators. These metrics provide clear, quantifiable evidence of CRO effectiveness, allowing transparent assessment and continuous refinement of your conversion strategies to deliver lasting results and maximize your investment returns.
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