More Calls. More Jobs. Less Dependence on Paid Ads.
If you’re running a home services business and you’re not ranking at the top of local search results, you’re leaving money on the table — and your competitors are taking it.
Whether you’re a plumber, electrician, HVAC tech, contractor, or pest control company, your next customer is already searching for your services online. The only question is: will they find you?
I’m Michael McDougald, a Local SEO consultant with 15+ years of experience helping home service providers grow their visibility, generate more phone calls, and dominate their service areas. My SEO services are built to get your business in the map pack, in the organic results, and in front of real customers who need you now.
I work with all types of local and regional home service providers, including:
Plumbing companies
Electricians
HVAC contractors
Pest control services
General contractors and remodelers
Roofers and siding companies
Pool cleaning and maintenance services
Lawn care and landscaping companies
Pressure washing and exterior cleaning
Window cleaning and gutter services
Handyman businesses
Garage door repair
Fence installers
Home security and automation providers
Whether you’re a solo operator or have a fleet of trucks across multiple cities, I help your business show up, stand out, and convert.
When someone needs help with a broken water heater, blown fuse box, or clogged drain — they don’t scroll through social media or flip through ads.
They go to Google and search:
“emergency plumber near me”
“hvac repair in Hendersonville”
“licensed electrician Gallatin TN”
“best pest control company nearby”
And they usually hire one of the first three results.
That’s why showing up in Google’s local map pack and top organic results is one of the most powerful ways to generate consistent, qualified leads — without having to pay for every single click.
I provide tailored local SEO services that are designed around your market, service areas, and business goals. Whether you serve one town or a dozen cities, I help you get found — and hired.
Google’s local map listings are where most of your leads will start. I make sure your profile is:
Fully filled out and optimized
Using the right categories and keywords
Updated with photos, service areas, and Q&As
Posting updates that drive engagement
Linked to the correct landing pages
Accumulating reviews with a system in place
I create or optimize pages for each city or neighborhood you serve, designed to:
Rank for location + service keywords
Convert visitors with strong CTAs
Include customer testimonials, photos, licenses, and trust signals
Avoid duplicate content penalties
Match search intent for high-converting leads
Example target keywords:
“Drain cleaning [City]”
“Furnace installation [Zip Code]”
“Pest control near [Neighborhood]”
“Electrical panel upgrade [County]”
Your site needs backlinks and citations that prove you’re a real, trusted business in your area. I:
Audit your current listings for consistency
Submit you to top local directories and niche sites
Build links from local blogs, chambers, and home improvement publications
Help secure community PR opportunities (sponsorships, features, events)
No spam. No PBNs. Only links from sites with real traffic and relevance.
I uncover what your customers are actually searching for — from general services to seasonal and emergency needs:
“ac not working who to call”
“free roofing inspection near me”
“pest control for ants and roaches [City]”
“how much does it cost to rewire a house [State]”
We build out your keyword strategy by funnel stage (awareness, decision) and align your content to match.
We begin with a deep dive into your website, rankings, Google Business Profile, service areas, competition, and current SEO performance.
I identify:
Technical issues holding you back
Missed keyword opportunities
Local pack performance
Review score and velocity
Link and citation gaps
You’ll receive a full diagnostic — even if we don’t move forward.
Based on your goals, I deliver a roadmap covering:
Target service + location keywords
Page improvements and expansions
GBP optimizations and review strategy
Link building plan
Timeline, costs, and forecasted results
I implement or guide your team through:
Local content writing
GBP management
Citation and link building
On-page optimization
Conversion rate enhancements (forms, phone CTAs, tracking)
We begin tracking performance across multiple channels within weeks.
Every month, you’ll receive:
Keyword ranking reports
Map pack visibility
Call and form tracking
Conversion rate insights
Strategy call with clear next steps
You’ll always know how SEO is helping you grow.
I’ve ranked plumbers, roofers, HVAC companies, and other trades in cities all across the U.S. I understand the seasonal cycles, service area nuances, and the real goal: more phone calls.
When you work with me, you get me. I create the strategy and guide the implementation — no fluff, no outsourcing, no BS.
I focus on the metrics that matter:
Jobs booked
Calls from Google Maps
Contact forms submitted
Organic leads per city
ROI compared to ad spend
“We’ve seen a 3x increase in calls since working with Michael. Our GBP is now ranking in every town we serve, and we’ve cut back on PPC because organic is doing so well.”
— Owner, HVAC Company in Tennessee
“Michael helped us build city pages and dial in our Google Business listings. We’re now booked out 2 weeks in advance — all from search.”
— Electrician in Florida
“Our previous SEO company kept writing blog posts about ceiling fans. Michael came in, fixed our structure, and helped us dominate the map pack.”
— Marketing Director, National Plumbing Franchise
Local SEO services start at $3,500/month, depending on the number of cities and service lines. There are no long-term contracts — just proven results that keep clients coming back.
📞 Book your free strategy call
📋 Receive a custom SEO roadmap tailored to your business
🚀 Start seeing more leads from search in 60-90 days
People are searching for your services right now — probably within 5 miles of where you’re sitting.
If you’re not showing up, someone else is getting those calls.
Let’s fix that.
✅ Show up when and where people need you
✅ Get more organic leads without chasing every new ad platform
✅ Build a consistent flow of business, even in the slow season
📞 Schedule your Local SEO Strategy Call
📈 Start turning search into steady revenue
As a Home Services SEO expert, I understand what drives conversions—not just traffic. I focus intensely on generating new business, ensuring every campaign we manage is aimed at increasing your customer base, not just your visitor count.
My dedication to perfection and comprehensive service ensures that my team of seo experts manage everything, allowing you to focus on running your business while we handle the marketing.
I am always on standby, ready to discuss progress and strategize further improvements to ensure continuous growth.
Led by an entrepreneur with SEO experience ranking sites nationally, I have a proven track record of successful seo campaigns. I don’t just follow best practices; I set them.
Discover exactly what you’re missing out on with a personalized analysis of your site’s potential for increased traffic and leads.
Home service businesses require specialized SEO due to their local market emphasis and intense competition. Effective home services SEO targets homeowners actively searching for your specific services—such as plumbing, HVAC, landscaping, electrical, roofing, or handyman work—in your area. This tailored optimization ensures you consistently rank highly, driving local visibility, qualified inquiries, direct phone calls, appointments, and customer loyalty.
I optimize your Google Business Profile, build consistent local citations, actively manage customer reviews, create location-specific service pages, and generate high-quality, locally focused content. Additionally, implementing schema markup, keyword-rich landing pages, optimized images, and targeted local link-building strategies significantly enhance your local visibility, enabling you to dominate local search results effectively.
Yes, effective SEO reduces reliance on expensive paid advertising by attracting sustained, organic traffic from high-intent local searches. Over time, SEO generates leads more cost-effectively compared to continuous ad spend. Strategic SEO provides long-term visibility, reliable inbound leads, higher conversion rates, reduced acquisition costs, and improved ROI for your home services business.
Customer reviews are essential for home services SEO, significantly influencing your visibility in local search results and directly impacting customer decision-making. Regular, positive customer reviews signal trust and reliability to potential customers and search engines, improving your local rankings, reputation, and overall conversion rates from local search traffic.
Absolutely. Optimizing service-specific landing pages with keyword-rich, relevant, and locally targeted content is central to home services SEO. I carefully optimize each service page for target keywords, user intent, clear call-to-action statements, technical performance, and structured data markup. This ensures maximum visibility for each service you offer, driving targeted leads and higher conversion rates.
Typically, noticeable improvements begin within 2-4 months, with significant, sustained visibility and lead generation improvements occurring within 6-9 months. Consistent optimization, content creation, citation building, and review management provide continual incremental improvements, resulting in sustainable, long-term success in local search rankings and lead generation.
Get started with Right Thing SEO!