Manufacturing SEO Consultant With Real Industry Experience

I’m Michael McDougald, a manufacturing SEO consultant with over 15 years of digital marketing experience — and I’ve lived the grind of industrial B2B. After building and exiting my own $10M/year manufacturing e-commerce brand, I now help other industrial and manufacturing companies grow revenue through SEO strategies that actually work.

If your SEO efforts have flatlined or you’re tired of agency fluff that overpromises and underdelivers, let’s talk. I’ve been on both sides — the operator and the strategist — and I know what it takes to rank in competitive industrial spaces.

👉 Book your free 30-minute discovery call today — and walk away with a clear plan to scale your search traffic and generate high-quality leads.

What Sets My Manufacturing SEO Services Apart?

Most SEO agencies talk traffic. I talk profitability.

Working with me means more than tweaking meta tags and blogging about vague industry tips. I dive into the metrics that matter:

• Cost per lead

• Sales-qualified pipeline

• Customer acquisition cost

• Marketing ROI

I design every campaign around those outcomes. Why? Because I’ve built and scaled my own manufacturing business, and I know how tight margins can be, how long sales cycles are, and how vital it is to align search with operations.

Here’s what my SEO company can do for your manufacturing business:

• Cut total monthly ad spend while increasing leads

• Drive qualified search traffic that converts into buyers

• Deliver measurable ROI with clear reporting and attribution

• Help your team align sales, content, and technical SEO for scalable growth

Manufacturing SEO Services Tailored to Your Industry

🔧 Technical SEO That Handles Complex Sites

Many industrial websites are built on legacy CMS platforms or are sprawling with hundreds of SKUs, product spec sheets, and outdated PDFs. I specialize in untangling those challenges. My team handles:

• Site speed optimization

• Crawl depth analysis

• Indexing strategy

• Schema implementation for industrial products

• Fixing duplicate or orphaned content

• Navigation and hierarchy tuning

🏭 Industry-Specific Keyword Research

Manufacturing terms can be complex, niche, and buyer-intent-heavy. We uncover the actual language your customers use — from CNC machine buyers to OEM part researchers — and build your strategy around it.

We segment keywords by:

• Buyer stage (awareness, consideration, decision)

• Product categories and SKUs

• Technical specs (including brand alternatives and part numbers)

• Industry-specific terminology

📍 Local SEO & Maps Optimization

Whether you have one facility or regional branches, we’ll make sure you rank in the map pack, dominate branded local searches, and convert visitors into RFQs. This includes:

• Google Business Profile optimization

• Review generation systems

• Local citation building

• Location-based landing pages

• Local PPC campaign integration

🧠 High-Authority Content Production

Forget fluff. We write content that makes your engineers nod — and your buyers convert. That includes:

• Product category landing pages

• Technical blog posts

• Comparison guides and “best of” lists

• Case studies

• Application-focused content

• Strategic interlinking plans

Everything we publish is backed by keyword intent and written to support both SEO and your sales cycle.

Why Hire Me Over a Generic SEO Company?

✅ 15+ Years of SEO & Digital Marketing Mastery

I’ve been ranking websites since back when Google’s algorithm fit on a whiteboard. I’ve lived through Panda, Penguin, Medic, and core updates. I’ve ranked B2B, B2C, SaaS, service businesses, and massive e-commerce sites — including my own manufacturing brand that scaled to eight figures.

✅ Real Manufacturing Background

I don’t just “get” your industry — I’ve worked in it. I’ve navigated vendor contracts, freight logistics, material lead times, custom quoting systems, and industry tradeshows. That experience allows me to write and strategize like an insider, not an outsider Googling acronyms.

✅ Custom-Tailored Strategy — No Cookie-Cutter SEO

You’re not getting a recycled template or a hands-off account manager. I roll up my sleeves and personally design your strategy. My manufacturing SEO company builds campaigns from the ground up, based on your market, margins, and operational goals.

Our Process: How We Turn Search Into Sales

1. Schedule a Discovery Call

We dig into your current marketing efforts, your sales process, and your goals. You’ll leave with insight even if we don’t work together.

2. Get a Custom Growth Roadmap

Within days, I’ll send you a tailored plan that outlines:

• Your keyword landscape

• Key opportunities and technical issues

• Competitor advantages

• Timeline, budget, and ROI forecast

3. Launch & Optimize

Once approved, we launch your SEO and/or PPC campaigns. Most clients see ranking and lead growth in the first 90 days, with compounding gains quarter over quarter.

Call-To-Actions That Actually Drive Leads

We don’t just hope people convert — we engineer it into your site.
Using a blend of user behavior tracking, conversion rate optimization (CRO), and search psychology, we place high-converting CTAs throughout your funnel. That includes:

• RFQ forms above the fold

• Scroll-triggered sticky CTAs

• Contact buttons on mobile

• Live chat or callback widgets

• Spec downloads gated by email

And we track all of it. Every click, form fill, and phone call is tagged, attributed, and measured.

E-E-A-T Built Into Everything We Do

To rank in Google today, your content must show:

• Experience

• Expertise

• Authoritativeness

• Trustworthiness

I don’t just follow these principles — I embody them.

• I’m a real entrepreneur with a track record of ranking national brands

• I contribute to trusted industry sites and publications

• I’ve spoken at SEO and manufacturing conferences

• My work is backed by testimonials, case studies, and first-party data

• I’m not hiding behind a logo — you’ll work with me directly

Who We Help

My SEO services for manufacturers are tailored for:

• Custom metal fabrication companies

• Industrial OEMs and suppliers

• CNC machining operations

• Injection molding companies

• Automotive parts manufacturers

• Industrial e-commerce sites

• B2B component producers

• Construction material manufacturers

Whether your customers are engineers, facility managers, or procurement officers — we’ll reach them.

What Clients Say

“We were spending over $15K a month on ads with minimal ROI. Michael rebuilt our entire strategy and within 3 months, we were ranking for 15+ high-intent keywords and getting consistent form fills from actual customers.”
— VP of Marketing, Metal Fabricator in Ohio

“The level of insight Michael brings to manufacturing SEO is rare. He immediately spotted technical issues our last agency missed and developed content that aligned with how our customers actually shop.”
— CEO, Industrial Equipment Supplier

Transparent Pricing — No Long-Term Lock-In

Most campaigns start at $5,000/month, which includes:

• Targeted PPC campaigns to drive fast results

• Comprehensive SEO audit and roadmap

• On-page and technical optimization

• Content strategy and production

• Local search optimization

• Monthly reporting and ROI breakdowns

📞 Book a call to see if we’re the right fit. No pressure. Just clear insights.

Ready to See the Opportunity Hiding in Your Website?

Every day your competitors are capturing search traffic — and your customers. But with the right SEO strategy, you can reverse that trend. You can show up when your ideal buyer searches, convert that traffic into real leads, and finally get measurable results from your marketing.

👇 Let’s uncover what your site is truly capable of.

✅ Schedule your discovery call
✅ Get a custom SEO roadmap
✅ Start converting search into sales

Need help refining CTAs, images, or heading formatting next? Or want a second version in a more casual or formal tone? Let me know — happy to iterate with you.