I’m Michael McDougald, Nashville’s top SEO expert. I have over 10 years of SEO experience, including building and ranking several national and local brands. Recently, I exited a $10M B2B e-commerce business of my own. I can help businesses like yours grow their online presence and get more customers with “blended” SEO & PPC marketing campaigns.
Securing new customers online hinges on an effective, well-rounded search engine optimization plan. But if you’ve tried marketing with a PPC or an SEO company in the past only to see lackluster results, you’re not alone. Many companies face these common challenges:
Your website still doesn’t appear prominently in Google search results.
Investments in content or paid ads haven’t driven the expected sales.
Previous agencies made big promises but ultimately fell short on bringing you sales.
It’s time you hire a different kind of seo agency.
Many digital marketing agencies fail because they limit their focus to select parts of search engine results or just specialize in web design with no actual seo experience. My Nashville SEO Company takes a comprehensive approach to ensure your business not only gains new leads but converts clicks into customers.
PPC is the quickest method to bring customers to your doorstep. Expect your phone to start ringing within two weeks.
We manage digital PR campaigns to get powerful backlinks that point to your content as an authoritative source on the topic.
We craft content that capitalizes on profitable keywords to climb the organic search rankings past the competition.
Targeted local campaigns are essential, starting with "Local Service Ads" that make you show up in your city.
We secure top rankings in Google Maps organically using profitable PPC keywords.
My commitment to every client is clear: transform each opportunity into quality leads that build lasting customer loyalty.
With over a decade in internet marketing, I’ve successfully built and ranked both national and local brands while recently exiting a $10M B2B e-commerce business of my own. I’ve navigated countless algorithm updates and industry shifts, witnessing firsthand the pitfalls of black hat tactics, low-quality content, and short-term link schemes. Instead, my approach focuses on long-term success: collaborating with subject matter specialists to create high-value blog content, working closely with web designers to optimize user experience, fine-tuning technical SEO with advanced technologies and engaging directly with site owners, authors, and journalists to build high-quality links that last. It’s a strategy that consistently delivers results, even through the latest Google updates.
A 30-minute deep dive into your past marketing efforts, your competition, and your goals.
I outline everything necessary to start enhancing your leads from search engines, including investment details and a timeline.
Once you approve our roadmap, I initiate campaigns. Typically, our clients see significant lead generation within 30 days and ranking improvement within 90 days.
Includes:
I set up targeted search campaigns to identify the most effective keywords.
Utilize those keywords to create content that begins your organic ranking journey.
Continuously discover new keywords, optimizing and transitioning to organic rankings.
Tailor your strategy for local searches to optimize your Google Business Profile, garner reviews, and secure local citations.
I provide detailed tracking of all metrics to showcase your leads, traffic, and rankings transparently.
As a Nashville SEO Consultant, I understand what drives conversions—not just traffic. I focus intensely on generating new business, ensuring every single campaign we manage is aimed at increasing your customer base, not just your visitor count.
With an unwavering commitment to excellence, my company provides an all-encompassing Nashville SEO Services that cover every detail. You can stay focused and work on growing your business while my seo strategies drive your marketing success that makes your phone ring.
Count on my ongoing consulting and support—I’m here to help you learn and understand campaign progress, while I continue to strategize site enhancements, and ensure your growth remains steady and strong.
With years of experience ranking sites across the nation, I lead my team with a results-driven approach that not only meets best practices but redefines them.
In today’s competitive landscape, understanding your market position is crucial. I conduct in-depth competitive gap analysis, evaluating your competitors’ marketing strategies to uncover opportunities where your business can excel. This strategic insight helps craft marketing strategies that give you a competitive edge.
Transparency is at the core of my services. I provide straightforward reporting on key metrics like customer engagement, campaign performance, and ROI. With regular updates and data-driven adjustments, you’ll have a clear understanding of your marketing effectiveness and next steps.
Every business has unique marketing needs. I focus on creating industry-specific strategies that enhance your visibility and authority. Whether you’re in technology, manufacturing, or services, my process addresses your specific challenges and goals.
Effective marketing thrives on collaboration. By working closely with your team, I align strategies with your specific goals, from lead generation to brand awareness. Leveraging competitive analysis and industry trends, I create personalized plans that drive results.
Unlock Hidden Opportunities In Your Site with a Tailored Analysis for Boosting Traffic and Generating Quality Leads. Book a free call with my seo agency where I will review your site, discuss keywords, our services and show you the potential for growing your business.
SEO (Search Engine Optimization) is the practice of improving a website’s visibility and ranking on search engines like Google. This involves optimizing various aspects of the website, including content, technical elements, and backlinks, to attract organic (unpaid) traffic. The goal of SEO is to increase the quantity and quality of traffic to your website through search engine results.
An SEO Audit is a comprehensive analysis of your website’s current SEO performance. It identifies areas where your site excels and where improvements are needed. An audit helps uncover issues that may be preventing your site from ranking higher in search results, such as broken links, slow page speeds, and poor mobile optimization. By conducting an SEO audit, I can develop a targeted strategy to enhance your website’s performance and boost its visibility in search engines.
When choosing an SEO agency, look for one with a proven track record of success, transparent reporting practices, and a deep understanding of the latest SEO trends and techniques. The agency should offer customized strategies tailored to your specific business needs and goals. As a Top SEO expert with over 10 years of experience, I focus on delivering personalized SEO solutions that drive real results. I prioritize working with subject matter experts, web designers, and reporters to create high-quality content and acquire authoritative backlinks, ensuring sustainable success for your business.
The cost of SEO services can vary widely depending on the scope of the project, the competitiveness of your industry, and the specific goals you aim to achieve. Trying to rank nationally or in a highly competitive business can increase the cost. SEO is an ongoing investment that typically requires a monthly budget to maintain and improve rankings. My SEO campaigns start at $3,500 per month, which includes managing highly targeted paid search campaigns, expert content creation, outreach based link building and ROI tracking and reporting. I offer customized pricing options based on your business needs and objectives to ensure you get the best return on investment.
On-Page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes updating content, meta tags, title tags, and internal links to improve search visibility and user experience. I provide thorough on-page SEO services to ensure every page on your website is optimized for search engines.
Technical SEO refers to improving the technical aspects of a website to increase the ranking of its pages in search engines. This can involve optimizing page speed, mobile-friendliness, site architecture, and security (HTTPS). I ensure your website meets all technical SEO standards for better search engine performance.
Local SEO focuses on optimizing your online presence to attract more business from relevant local searches. It involves claiming and optimizing your Google My Business profile, managing local citations, and earning positive reviews. As a local SEO expert, I specialize in SEO strategies to help your business appear in local searches and attract nearby customers.
Link Building is the process of acquiring hyperlinks from other websites to your own. These links help users navigate between pages on the internet and also help search engines crawl your site. I manage digital PR campaigns to acquire high-quality backlinks, enhancing your site’s authority and search engine ranking.
Let’s clear something up: when you see an agency bragging about being “Top Rated” or “Award-Winning,” it usually means one thing—they paid for it.
Platforms like Clutch, G2, and others create custom award categories for nearly every agency that signs up and pays for a profile. Want to be the #1 SEO Agency in [Your City]? Just write a check and wait for the press release.
These awards aren’t earned. They’re marketing props.
At Right Thing, we don’t buy fake credibility. We build real authority.
Our results speak louder than any made-up award.
Our clients stay because we deliver, not because we “won” a trophy graphic.
Our strategies are built on trust, data, and technical skill—not fake recognition.
If you’re choosing an SEO partner based on badge count, you’re probably falling for the same surface-level metrics that Google actively ignores.
We’re not here to win popularity contests.
We’re here to win rankings, revenue, and market share—the real kind.
Get started with Right Thing SEO!
