Local SEO Company

If you’re tired of being buried under the competition in local search results, you’re not alone. Most local businesses struggle with visibility because the agencies they hire don’t understand what it actually takes to rank — or convert those rankings into leads.

I’m Michael McDougald, a Local SEO consultant with over 15 years of experience building, scaling, and ranking businesses that thrive on local visibility. I don’t just teach theory — I’ve built national e-commerce brands and helped dozens of local companies dominate their markets using proven local SEO strategies.

Now, I work directly with businesses that want results — not excuses.

My Approach to Local SEO: Not Just Rankings — Real Revenue Growth

Getting your business into the local map pack is important. But it’s only the beginning.

I focus on aligning your digital presence with the way real customers search in your area — and making sure when they find you, they call, message, or walk in the door. Whether you operate in one zip code or across 20 cities, my approach adapts to your goals and scales with your growth.

My clients often come to me after working with web designers who dabble in SEO or agencies who outsource to offshore teams with no strategy. If that sounds familiar, I get it — and I can help.

What You Can Expect from My Local SEO Services

For $3,500/month and up, you’re getting hands-on expertise and a clear strategy tailored to your local market. No templates. No fluff. Just results.

Here’s what my local SEO company brings to the table:

• Full SEO Audit & Local Competitive Analysis
  Understand exactly where you stand and what it will take to outrank your competitors.

• Google Business Profile Optimization
  From categories to photos to service areas, I optimize every element of your listing for maximum visibility and conversions.

• Local Landing Page Development
  Build out high-converting, geo-targeted pages that capture search traffic and drive calls and quote requests.

• Citation Building & Cleanup
  Ensure your NAP (Name, Address, Phone) data is consistent across directories that matter.

• Review Generation Strategy
  Get more 5-star reviews with systems that make it easy for customers to leave feedback — and for you to manage your reputation.

• On-Page Optimization for Local Search
  Title tags, internal linking, service area mentions, and schema markup done right.

Why Local SEO Still Works — If You Do It Right

Google’s algorithm is designed to show users the most relevant, trusted results for their location — but relevance and trust don’t happen by accident. They’re engineered.

With the right structure, content, and signals, your business can show up when people in your city search terms like:

• “Roof repair near me”

• “Best pediatric dentist in Hendersonville”

• “IT support Nashville TN”

• “Emergency plumber open now”

And it doesn’t stop at the map pack. I help your business appear in:

• Organic search listings

• “People also ask” sections

• Rich snippets

• Local service ads (when applicable)

Because ranking is only step one. Step two is converting those rankings into real revenue.

How I Approach Local SEO Strategy

There’s no plug-and-play strategy here. Every city, niche, and competitor set is different — and my job is to help you win your market.

Here’s a peek behind the curtain at how I work:

Discovery & Audit

We start with a 30-minute discovery call to understand your business, market, and goals. From there, I complete a detailed audit of your current presence, including:

• Site structure and content

• Technical SEO health

• Google Business Profile setup

• Existing citations and reviews

• Backlink profile

• Competitor benchmarking

You’ll walk away with clarity, even if you don’t move forward.

Custom Roadmap

I build a fully customized strategy that fits your budget and market size. Whether you’re focused on a single service area or expanding across multiple cities, we’ll map out every page, campaign, and improvement needed to dominate locally.

Implementation

Once approved, my team and I go to work:

• Content creation for location/service pages

• Technical optimization

• Google Business Profile edits

• Directory submissions

• Review generation setup

• Internal linking and navigation updates

You’ll see clear progress month over month — not just in traffic, but in leads and calls.

Monthly Reporting

I send easy-to-read, data-rich reports that show:

• Keyword ranking improvements

• Organic traffic growth

• Map pack visibility

• Lead form submissions and phone calls

• ROI insights tied to your actual goals

We’ll also meet to review results and plan the next month’s push.

What Makes My Local SEO Company Different?

✅ Real-World Business Experience

Before consulting, I built and ran a $10M/year business that relied on search traffic. I’ve lived the ups and downs of local marketing and understand how to turn SEO into cash flow — not vanity metrics.

✅ You Work With Me — Not a Junior Account Manager

I personally oversee strategy, planning, and execution. You’re not passed off to someone who’s just following a checklist. Every recommendation comes from my experience.

✅ E-E-A-T Built Into Every Campaign

Google now heavily weights signals of Experience, Expertise, Authoritativeness, and Trustworthiness. I incorporate these directly into:

• Website content

• Author bios

• Local citations

• Backlink outreach

• Review responses

• Schema markup

Your site doesn’t just look credible — it is. And that’s what gets you ranked.

✅ CRO-First Thinking

Ranking is only half the game. I make sure your calls-to-action, forms, mobile layout, and trust elements all work together to convert visitors into leads.

From sticky phone numbers to FAQ schema and compelling copy, every element is engineered to earn attention — and get the phone ringing.

Who I Work With

My local SEO consulting services are best suited for:

• Home service providers (plumbers, roofers, HVAC, electricians)

• Medical and dental practices

• Legal firms targeting city-based queries

• Marketing agencies wanting white-labeled local SEO

• Real estate teams and brokerages

• Franchise owners expanding into multiple markets

• Multi-location businesses needing centralized strategy with local nuance

Whether you’re a solo operator or a multi-location enterprise, I tailor your strategy to dominate locally.

Client Feedback

“We’d tried two agencies before Michael and saw barely any movement. Within 60 days of hiring him, our map rankings shot up and we started getting 3–5 qualified leads every single day.”
— Owner, HVAC company in Tennessee

“Michael knows local SEO better than anyone we’ve worked with. He rewrote our service pages, cleaned up our listings, and now we’re booked out three weeks in advance.”
— Director of Ops, Private Physical Therapy Practice

“The clarity in his reporting is unreal. We always know what’s working, what’s next, and how much return we’re getting from the investment.”
— Founder, Legal Marketing Agency

Transparent Pricing

Local SEO campaigns start at $3,500/month — with strategy, implementation, reporting, and support included. That gets you:

• Keyword and location research

• Full technical audit

• On-page optimization

• GBP optimization and post creation

• Review strategy

• Citation building and cleanup

• Local content creation

• Monthly reporting and strategy calls

For larger service areas or multi-location businesses, we scale the plan to match your needs.

📞 Book a discovery call now and see what’s holding you back — and how we fix it.

Your Next Customers Are Searching. Are You Showing Up?

Your competitors aren’t better than you — they’re just better optimized. Right now, someone is typing your exact service into Google with the words “near me” or your city name.

Will they find you?

Let’s fix that. Let’s make local search your #1 source of leads. And let’s do it with a strategy that’s custom, clean, and built for growth.

👉 Schedule your free strategy call
👉 Get a local SEO roadmap tailored to your business
👉 Start generating consistent leads that turn into revenue

Let me know if you want a version that also includes white-label language for agencies or expands into multi-location strategies.