Meet Your E-commerce SEO Expert: From $10M Exit to Your Success
Shopify makes it easy to launch an e-commerce store — but ranking on Google? That’s where most store owners get stuck.
From slow theme performance to duplicate product pages and poor collection structure, Shopify SEO presents real challenges. I’ve spent the last 15+ years helping e-commerce brands overcome those hurdles and turn organic search into their top revenue channel.
I’m Michael McDougald, a Shopify SEO consultant and the former owner of a $10M/year e-commerce business. I’ve helped scale stores from $5K/month to 7-figures in annual sales by fixing architecture, speeding up pages, cleaning up keyword maps, and building authority where it matters most.
I offer SEO that’s engineered for long-term growth — not just a temporary bump in traffic. Whether you’re running 100 products or 10,000 SKUs, I build a plan tailored to your goals, platform limits, and sales model.
Shopify has powerful e-commerce features, but:
Pages often load slow due to bloated themes or apps
Product and collection URLs create thin or duplicate content
Technical SEO is limited without a developer
Internal linking is rarely strategic
Most store owners never optimize collections, filters, or search intent
I address these issues with precision, helping you rank across products, categories, and branded/non-branded queries — even if you’re competing with Amazon or big-box brands.
I conduct a full audit covering:
Site speed and Core Web Vitals
Crawl budget and indexation
Canonical tag issues (especially on filtered URLs)
Internal linking patterns
Structured data implementation
Theme bloat and redundant JavaScript
Mobile usability
You’ll receive a prioritized list of fixes, developer-ready instructions, and platform-compatible solutions.
I go far beyond basic product keyword matching. My Shopify SEO services include:
Intent mapping (informational, commercial, transactional)
Collection-level targeting (e.g., “mens waterproof hiking boots”)
Semantic clustering using TF-IDF and vector models
Long-tail keyword targeting for content marketing
Optimization of product variants, titles, and descriptions
The result? Pages that speak directly to what people are searching for — and match what Google expects from top results.
Shopify collections are often under-optimized or poorly targeted. I’ll:
Identify collection keywords
Optimize H1s, metadata, and copy
Implement internal linking between products/collections
Add buyer FAQs and schema
Reorganize structure for clarity and conversion
Product pages are optimized for:
CTR (click-through rate from Google)
Speed and user experience
Structured data (Product, Offer, Review)
Content depth to support SEO without bloating the page
I build blog and guide content that ranks and supports product sales:
Product comparisons (vs. competitors or similar items)
Buying guides by use-case, price, or feature
Educational pieces to capture early-stage buyers
SEO content hubs linked to categories or collections
Email list building via content upgrades
All content is built using mathematical models (cosine similarity, semantic scoring) to match high-performing competitors and pass algorithmic quality checks.
Shopify SEO needs more than content — it needs authority.
I build links from:
Niche product blogs
Shopping guides and listicles
Local and regional business features
Digital PR opportunities tied to your niche
Editorial outreach with natural anchors
No sponsored-only spam. Just links that bring traffic and trust.
I’ll integrate and track:
Google Analytics 4 (GA4)
Google Search Console
Shopify data layer and conversion events
Keyword rankings by collection
Revenue impact per traffic channel
Attribution for content-assisted sales
Direct-to-consumer (DTC) Shopify brands
Niche product sellers
Subscription box stores
Dropshippers ready to go legit
Brands migrating from Etsy or Amazon
Shopify Plus enterprise stores
📦 Ready to get more sales from search?
👉 Book your Shopify SEO strategy call
Walk away with a full roadmap tailored to your store’s structure and revenue goals.
✅ 15+ Years of SEO Experience
✅ Built and sold an 8-figure e-commerce business
✅ Deep experience with Shopify core + Plus
✅ Focus on math-driven relevance, conversion, and speed
✅ Track record across competitive niches
Starts at $3,500/month and includes:
Full site audit
Keyword mapping
Collection and product page optimization
Content roadmap
Link building
Reporting and ongoing consulting
📅 Book a strategy call now and let’s grow your store the right way.
As a E-Commerce SEO expert, I understand what drives conversions—not just traffic. I focus intensely on generating new business, ensuring every campaign we manage is aimed at increasing your customer base, not just your visitor count.
My dedication to perfection and comprehensive service ensures that my team of seo experts manage everything, allowing you to focus on running your business while we handle the marketing.
I am always on standby, ready to discuss progress and strategize further improvements to ensure continuous growth.
Led by an entrepreneur with SEO experience ranking sites nationally, I have a proven track record of successful seo campaigns. I don’t just follow best practices; I set them.
Discover exactly what you’re missing out on with a personalized analysis of your site’s potential for increased traffic and leads.
SEO is essential for e-commerce because it drives targeted, organic traffic from users actively searching for your products. Unlike paid advertising, SEO provides sustained, cost-effective visibility. Optimizing product pages, categories, and site architecture ensures your online store ranks highly in search results, leading to increased sales, lower customer acquisition costs, improved customer trust, and higher profitability over the long term.
Each product page is optimized by conducting in-depth keyword research, crafting compelling product descriptions with relevant keywords, optimizing title tags, meta descriptions, URL structures, and implementing structured data markup (schema). I also address technical elements like page load speed, image optimization, internal linking, and mobile responsiveness to ensure each page meets user and search-engine expectations, maximizing ranking potential.
Yes, I optimize your e-commerce website to improve your visibility in Google’s organic shopping results by implementing structured data markup, creating keyword-rich, optimized product descriptions, and ensuring your product feed aligns with Google’s shopping guidelines. This enhances your likelihood of appearing organically in featured snippets, shopping carousels, and image results, increasing visibility and conversion opportunities.
Absolutely. E-commerce sites benefit immensely from fast page loading speeds, as slow sites experience higher bounce rates, lower conversion rates, and diminished user experience. By improving your site’s speed through technical optimizations, image compression, leveraging CDNs, caching, and streamlined code, we directly impact rankings, user satisfaction, conversions, and your online store’s overall profitability.
Duplicate content is managed by carefully using canonical tags, structuring URL parameters effectively, writing unique product descriptions, optimizing category pages, and addressing internal linking strategies. This approach ensures search engines properly identify primary content sources, preventing penalties or ranking confusion, preserving your site’s SEO value, and ensuring optimal organic visibility and sales performance.
Yes, I specialize in efficiently optimizing large-scale e-commerce sites with extensive product catalogs. This includes implementing optimized template structures, bulk metadata updates, automated structured data markup, strategic site architecture, and prioritizing optimization efforts based on high-demand, high-profitability products. This ensures optimal performance, scalability, and manageable long-term SEO effectiveness across your entire online inventory.
Get started with Right Thing SEO!