Meet Your E-commerce SEO Expert: From $10M Exit to Your Success
WooCommerce gives you flexibility — but with that freedom comes complexity. From theme speed to plugin bloat to duplicate taxonomy pages, SEO for WooCommerce is full of traps.
I help brands clean up the mess, optimize their structure, and turn WooCommerce into a search-first revenue engine.
I’m Michael McDougald, a WooCommerce SEO consultant with 15+ years of experience ranking WordPress-based sites. I’ve helped e-commerce companies clean up legacy SEO messes, speed up bloated sites, and dominate their niches through precision SEO.
Each campaign starts with a full audit and ends with measurable growth in traffic, leads, and sales. I don’t believe in guesswork — just proven strategies and math-driven implementation.
I’ll diagnose and resolve issues with:
Permalink structure
Product/category/tag conflicts
Canonicals and indexation
Site speed and Core Web Vitals
Crawl budget management
Yoast or RankMath misconfigurations
Pagination, filters, and archive bloat
You’ll get a clear implementation plan with solutions you or your developer can apply.
WooCommerce stores often have fragmented categories or confusing product labels. I build a keyword strategy that:
Matches intent across the funnel
Targets both head terms and high-converting long-tail keywords
Groups keywords into content hubs and collection themes
Optimizes for searcher language, not just product specs
Leverages TF-IDF and cosine similarity to model the algorithm’s expectations
Category pages drive scale. I help you:
Optimize H1s, meta, copy, and internal links
Build supporting content for topical authority
Implement product schema
Improve layout and speed for conversions
Product pages are cleaned up for:
Keyword-rich, non-repetitive content
Image optimization
Review and Q&A schema
Mobile-first UX and load speed
WooCommerce sites are perfect for content-driven SEO. I create strategies to:
Rank for “how to choose” and “best X for Y” keywords
Build buying guides and tutorials
Support product discovery via content
Funnel organic visitors into buyers and subscribers
All content is built using advanced math modeling — ensuring it’s relevant, high-quality, and semantically on point.
WooCommerce stores benefit from steady link acquisition. I secure placements on:
WordPress blogs in your niche
Shopping guides and gear reviews
Influencer roundups
Digital PR and feature mentions
Community and trade sites
Every link is real, vetted, and contextual.
I connect your WordPress backend to GA4, Search Console, and more to show:
Traffic growth by category and keyword
Conversion and revenue attribution
Page speed improvements
Link acquisition reports
Product-level performance over time
WordPress-based e-commerce businesses
Content-driven product brands
Hybrid eCommerce + info sites
Membership and course platforms with WooCommerce
Dropshippers with real inventory and ambition
🛍️ Want to scale your WooCommerce store with SEO?
👉 Book your free SEO strategy session
Get a detailed roadmap, tailored to your site and your revenue targets.
✅ WordPress & WooCommerce veteran
✅ 15+ years in technical SEO
✅ E-commerce experience across platforms
✅ Deep understanding of page structure, schema, and speed
✅ Built around data, math, and long-term ranking equity
WooCommerce SEO services start at $3,500/month, including:
Full audit
Keyword and content strategy
Product and category page optimization
Speed and structure fixes
Link building
Transparent monthly reporting
📅 Book Your Strategy Call and start turning your WooCommerce site into a ranking machine.
Let me know if you’d like these repurposed into productized service pages, proposal one-pagers, or vertically tailored versions (e.g., fashion, electronics, home goods).
As a E-Commerce SEO expert, I understand what drives conversions—not just traffic. I focus intensely on generating new business, ensuring every campaign we manage is aimed at increasing your customer base, not just your visitor count.
My dedication to perfection and comprehensive service ensures that my team of seo experts manage everything, allowing you to focus on running your business while we handle the marketing.
I am always on standby, ready to discuss progress and strategize further improvements to ensure continuous growth.
Led by an entrepreneur with SEO experience ranking sites nationally, I have a proven track record of successful seo campaigns. I don’t just follow best practices; I set them.
Discover exactly what you’re missing out on with a personalized analysis of your site’s potential for increased traffic and leads.
SEO is essential for e-commerce because it drives targeted, organic traffic from users actively searching for your products. Unlike paid advertising, SEO provides sustained, cost-effective visibility. Optimizing product pages, categories, and site architecture ensures your online store ranks highly in search results, leading to increased sales, lower customer acquisition costs, improved customer trust, and higher profitability over the long term.
Each product page is optimized by conducting in-depth keyword research, crafting compelling product descriptions with relevant keywords, optimizing title tags, meta descriptions, URL structures, and implementing structured data markup (schema). I also address technical elements like page load speed, image optimization, internal linking, and mobile responsiveness to ensure each page meets user and search-engine expectations, maximizing ranking potential.
Yes, I optimize your e-commerce website to improve your visibility in Google’s organic shopping results by implementing structured data markup, creating keyword-rich, optimized product descriptions, and ensuring your product feed aligns with Google’s shopping guidelines. This enhances your likelihood of appearing organically in featured snippets, shopping carousels, and image results, increasing visibility and conversion opportunities.
Absolutely. E-commerce sites benefit immensely from fast page loading speeds, as slow sites experience higher bounce rates, lower conversion rates, and diminished user experience. By improving your site’s speed through technical optimizations, image compression, leveraging CDNs, caching, and streamlined code, we directly impact rankings, user satisfaction, conversions, and your online store’s overall profitability.
Duplicate content is managed by carefully using canonical tags, structuring URL parameters effectively, writing unique product descriptions, optimizing category pages, and addressing internal linking strategies. This approach ensures search engines properly identify primary content sources, preventing penalties or ranking confusion, preserving your site’s SEO value, and ensuring optimal organic visibility and sales performance.
Yes, I specialize in efficiently optimizing large-scale e-commerce sites with extensive product catalogs. This includes implementing optimized template structures, bulk metadata updates, automated structured data markup, strategic site architecture, and prioritizing optimization efforts based on high-demand, high-profitability products. This ensures optimal performance, scalability, and manageable long-term SEO effectiveness across your entire online inventory.
Get started with Right Thing SEO!