About Right Thing SEO
Strategic Minds &
Proven Results
We're a Nashville and Sarasota-based SEO agency that believes in math over magic, transparency over mystery, and results that actually matter.
Data-Driven Approach
Our approach is grounded in data from the start. We dig into the numbers, study search behavior, track trends, and use that insight to shape every part of your search strategy.
From keyword selection to content changes to technical fixes, we base our decisions on what the data tells us—not what "feels" right. We monitor performance constantly, make changes when the trends shift, and give you clear reporting so you always know what's working and where we're headed.
- Passion for data, analytics and problem-solving
- Pro-active search campaigns
- Data-driven search strategy
Michael McDougald
Founder & Lead Strategist
Simplified Reporting
We understand reporting on successes is critical. But like you, we hate vanity metrics, reports spanning 30 pages, and colorful fancy graphs that distract you from anything of value.
Our reporting is straightforward, lightweight, and designed to give you the information you want: organic traffic from the source, up-to-date keyword rankings, and improvements over the life of your campaign.
Experienced & Established
We know how to build custom search campaigns that drive results unique to your business. We combine experience with execution so your business gets traction where it matters most.
Every search strategy we implement is aimed at driving qualified traffic that's more likely to convert—not provide vanity metrics. We're focused on impact, turning search visibility into leads, sales, and steady revenue growth.
- Complete transparency into processes
- Proven track record and reputation
- Focused on strong client relationships
About Right Thing SEO
Michael McDougald started his SEO journey in 2014 as a freelancer, helping small businesses get found online. After taking a break to build and run his own e-commerce venture, he returned to SEO with fresh perspective and founded Right Thing SEO in 2023. We value complete transparency—from setting realistic expectations and timelines to sharing campaign results and building strong, trustworthy working relationships. Our team stands behind the idea that we're not successful unless your business moves forward and you're confident recommending us.
Who's Leading The Way
We balance small team work-ethic with accountability, making sure each campaign is meticulously executed while providing room for creativity and innovation.
Michael M.
Founder
Jeremy R.
Technical SEO
Keegan M.
Link Building
David P.
Content & UX
"Working with Right Thing SEO has been a game-changer for our printing business. They took the time to understand our industry and delivered results that actually moved the needle. Their transparent approach and clear communication made all the difference."
— Phillip C., Takehold Printing