Our philosophy: Do the Right Thing
- Ethics before shortcuts. White-hat SEO that strengthens your brand and survives algorithm updates.
- Math, not myths. We model relevance, architecture, and link value with real metrics—not folklore.
- Useful over fluffy. No filler blogs to hit a quota. Everything we ship has a purpose and a KPI.
- Clear reporting. You’ll always know what we did, why it matters, and what’s next. No long-term lock-ins.
What we actually do that works.
- Technical SEO & architecture. Crawl health, Core Web Vitals, schema, internal link equity, and index hygiene.
- Search-aligned content. Entity-driven pages engineered with TF-IDF, cosine similarity, and semantic gap analysis to match how modern search understands topics.
- Authority earned the right way. Digital PR and relevance-first link acquisition—no paid junk, no networks.
- Maps & local dominance. Google Business Profile optimization and location signals that win the Map Pack.
- Conversion insight. We tune UX, messaging, and funnels so qualified traffic becomes customers.
About the founder
Michael McDougald built Right Thing SEO after being the client who got let down by “award-winning” agencies. He learned SEO the hard way, scaled his own e-commerce operation to eight figures, exited, and turned that real-world experience into a consultancy that puts truth and engineering ahead of hype. Today, Michael leads every engagement with the same mindset: do the math, tell the truth, and win the market the right way.
E-E-A-T, by design
- Experience. 15+ years across local services, B2B, manufacturing, e-commerce, and national campaigns.
- Expertise. Real models—TF-IDF, cosine similarity, entity analysis—and the engineering to fix JavaScript, speed, and rendering debt.
- Authoritativeness. We publish work that earns citations and links from the right places—not filler.
- Trustworthiness. Transparent pricing and reporting that maps actions to outcomes.
Where we work
We serve clients nationwide from our two hubs—Nashville and Sarasota. That means face-to-face when you want it, plus deep familiarity with the signals that move local rankings in the Southeast and along Florida’s Gulf Coast.
Who we’re a great fit for
- Manufacturers & B2B teams that need technical depth, clean architecture, and pipeline growth.
- E-commerce brands that want product and collection pages engineered for demand, not just indexed.
- Service businesses & professional firms that care about reputation, Maps visibility, and measurable lead flow.
How we work
- Discovery and audit — crawl, speed, indexation, content depth, link profile, and competitive gaps.
- Strategy and roadmap — architecture plan, opportunity mapping, and an execution timeline tied to KPIs.
- Build and optimize — fix technical issues, publish search-aligned content, and earn relevant authority.
- Measure and iterate — monthly reporting, clear wins, and continuous improvements to defend and grow share.
Let’s talk
If you’re done buying vanity metrics and ready for durable growth, we’ll show you the plan, the math behind it, and what it will take to win—locally in Nashville or Sarasota, and beyond.
Book a call or email [email protected].
