How to Write with Information Gain to Boost Your SEO Efforts

Understanding Information Gain in Depth

Information gain refers to the uniqueness and relevance of the content you produce compared to what's already available online. Rather than repeating common knowledge, your goal is to share fresh facts, data, or perspectives that genuinely add new value to the reader's understanding.

Why Search Engines Prioritize Information Gain

Google's stated core objective is delivering highly valuable content to users. High information gain content:

• Boosts user satisfaction by delivering new knowledge
• Drives engagement and reduces bounce rates
• Enhances your site's authority and credibility

How to Create High Information Gain Content

Conduct Original Research: Customer Surveys

One of the most effective strategies is conducting original research. We once surveyed over 1,000 past clients, generating five unique data points we could incorporate into our articles.

Leverage Independent Third-Party Testing

Third-party testing can provide authoritative, verifiable, and unique content. For a supplement brand, independent lab testing enabled us to include compelling, unique claims.

Utilize Expert Opinions and Commentary

Quoting experts directly boosts your content's informational value significantly.

Enhancing Information Gain Through E-A-T

Demonstrating Experience

General: "Budgeting saves money."

Improved: "After years of meticulous budgeting, I've personally witnessed significant improvements in my financial security."

Conveying Authoritativeness

General: "People love our supplement."

Improved: "Clinical trials by XYZ Labs confirmed 93% of users experienced increased energy levels after using our supplement."

Establishing Trustworthiness

General: "Our product is top quality."

Improved: "We publish independent test results that transparently show our product's superior quality."