In real estate, visibility equals opportunity. If you’re not showing up when buyers, sellers, or investors search online — your competitors are.
Whether you’re a real estate agent, broker, investor, or developer, you need a search strategy that puts you in front of high-intent leads exactly when they’re looking to act. But real estate SEO isn’t about generic blogs or keyword stuffing — it’s about structuring your site to match Google’s ranking criteria, searcher psychology, and local relevance.
I’m Michael McDougald, a seasoned SEO consultant with 15+ years of experience helping brands dominate organic search. I’ve worked with local brokerages, national franchises, and real estate investors across the U.S. I combine deep SEO expertise with an understanding of how buyers search, how listings work, and what actually drives conversions in competitive housing markets.
Whether you’re a solo agent targeting a few neighborhoods or a multi-city brokerage looking to scale, my SEO services are custom-built around your goals, inventory, and local market dynamics.
No fluff. No outsourcing. Just high-converting search traffic and quality leads.
Real estate is hyper-local, high-ticket, and competitive. That means your SEO strategy needs to:
Rank in specific zip codes and neighborhoods
Align with MLS listings, IDX integrations, and service areas
Capture both buyers and sellers at different stages of the funnel
Support open houses, developments, and seasonal trends
Outrank big players like Zillow, Redfin, and Realtor.com
Convert site visitors into phone calls, tours, and appointments
If your current SEO provider is writing “Top 5 Kitchen Trends” and hoping it works — it’s time to upgrade.
Real estate SEO starts with being visible in your area. I help you rank for high-intent local terms like:
“homes for sale in [City]”
“sell my house fast [Zip Code]”
“best real estate agent near me”
“buy vs rent calculator [Location]”
“investment property in [Neighborhood]”
This includes:
Google Business Profile optimization
City + service area landing pages
Local link building and citations
Map pack visibility
Schema markup for properties and agents
If your site includes an IDX feed or listing integration, I help you structure it properly to avoid:
Duplicate content
Indexing the wrong pages
Wasting crawl budget
Losing visibility to third-party portals
I ensure your listings support your SEO goals while also helping you generate inbound leads through:
Custom content pages (guides, neighborhoods, property types)
Internal linking to listings and service pages
Lead capture points built into the content
I go beyond “homes for sale in [city]” and find long-tail, high-intent queries that your ideal clients are searching at each stage:
“condos near downtown [City] with garage”
“first time home buyer checklist [State]”
“how to get approved for a mortgage”
“how much is my house worth [Zip Code]”
“real estate agent to sell fast in [City]”
“best time to sell my home in [State]”
I use TF-IDF and TDIF modeling to identify keyword relevance across the top-performing pages — and ensure your content structurally mirrors what’s already working in your niche.
Here’s where I go beyond basic SEO and into algorithmic territory. I engineer your content and site layout using mathematical models to match how Google evaluates trust and relevance.
TF-IDF / TDIF Analysis: Identify the right supporting terms and eliminate low-value noise.
Cosine Similarity Scoring: Measure semantic overlap between your pages and what Google expects for that query space.
Entity Optimization: Align your pages with real-world people, places, and topics using schema and NLP techniques.
Internal Link Flow: Sculpt link equity across your site to elevate priority pages and guide crawler paths.
This results in faster indexing, stronger relevance signals, and longer-lasting rankings.
Links still matter — but not all links are created equal.
I secure links from:
Local publications and news outlets
Real estate blogs and investor forums
Community sites, chambers of commerce, and directories
Authoritative industry partners
Editorial placements (not link farms or sponsor sections)
No PBNs. No low-traffic guest post farms. Every link I build comes from a site that real humans visit and Google actually trusts.
You’ll get more than rankings — you’ll get visibility into real results. Every campaign includes:
Monthly reports on traffic, rankings, and leads
Call and form tracking
Google Analytics + GSC integration
Local keyword tracking per zip code or neighborhood
ROI analysis tied to property value and commission estimates
Action items based on real performance data
📞 Ready to rank higher in your market — and close more deals?
👉 Book your free strategy call
Let’s build an SEO roadmap tailored to your service area, listing inventory, and revenue goals.
I’ve ranked local and national real estate sites across the U.S. I know the industry, the search intent behind it, and the technical requirements needed to win.
Before becoming a full-time consultant, I built and exited a successful B2B company — I understand business growth, pressure, and marketing ROI at a deep level.
I use natural language processing (NLP), search vector models, and math-based content scoring to ensure you’re not just relevant — you’re the best possible result.
I don’t chase updates or spam tactics. My strategies are designed to survive core updates and compound over time.
Solo agents and teams
Boutique brokerages
National real estate franchises
Real estate investors
Property developers
Luxury real estate professionals
Commercial real estate firms
Wholesalers and house flippers
Whether you need to rank in one zip code or ten states, I tailor your SEO to match your reach and goals.
“Michael rebuilt our entire SEO strategy. Within 90 days, we were ranking on page 1 for dozens of neighborhood-specific keywords. Leads are up, and our agents are busier than ever.”
— Broker, Residential Real Estate Firm in Florida
“Our site was buried behind Zillow and Redfin. Michael helped us identify unique content opportunities and fixed our IDX issues. We’re now ranking above the big guys for long-tail searches.”
— Marketing Director, Regional Real Estate Team
“The SEO agencies we worked with before didn’t understand real estate. Michael does. He brings clarity, strategy, and results.”
— Investor & Developer, Multi-State Portfolio
Real Estate SEO services start at $3,500/month and scale depending on:
Number of cities or zip codes
Site structure and technical health
Listing integration needs
Content and link building scope
Competitive environment (urban vs. rural)
Every engagement includes:
✅ Full SEO audit
✅ Keyword strategy and content roadmap
✅ On-page and technical optimization
✅ Google Business Profile enhancements
✅ Link building on real, relevant sites
✅ Reporting, consulting, and growth strategy
📅 Schedule your discovery call and get a custom SEO plan for your market.
Buyers and sellers are online every single day — looking for answers, agents, and listings. If you’re not showing up in those moments, you’re missing out on deals, relationships, and revenue.
Let’s change that.
✅ Rank for your highest value markets
✅ Build trust through content and visibility
✅ Drive consistent, high-quality real estate leads
✅ Compete with the portals — and win
📞 Book Your Strategy Call Today
📋 Receive a custom roadmap tailored to your local real estate SEO strategy
🚀 Start turning search into closings
As a Real Estate SEO expert, I understand what drives conversions—not just traffic. I focus intensely on generating new business, ensuring every campaign we manage is aimed at increasing your customer base, not just your visitor count.
My dedication to perfection and comprehensive service ensures that my team of seo experts manage everything, allowing you to focus on running your business while we handle the marketing.
I am always on standby, ready to discuss progress and strategize further improvements to ensure continuous growth.
Led by an entrepreneur with SEO experience ranking sites nationally, I have a proven track record of successful seo campaigns. I don’t just follow best practices; I set them.
Discover exactly what you’re missing out on with a personalized analysis of your site’s potential for increased traffic and leads.
Real Estate SEO ensures your website appears prominently when potential buyers or sellers search for properties and agents in your area. Optimizing your site with targeted local keywords, creating area-specific landing pages, enhancing site structure, and building authoritative backlinks increases your organic visibility, attracting qualified leads, and significantly improving your market positioning and sales opportunities.
I optimize both individual listings and general category pages. Listings benefit from unique descriptions, structured data markup, optimized images, and localized keyword targeting, while general category pages leverage broader keyword strategies, internal linking, and authoritative content designed to attract more generalized real estate search traffic. This dual strategy maximizes overall visibility and lead conversion.
An effective real estate content strategy includes detailed neighborhood guides, market reports, buying/selling tips, video tours, FAQs, and authoritative blog content that aligns with user intent. Content is optimized around local keywords, providing genuine value to potential clients and reinforcing your reputation as a trusted real estate expert, significantly increasing organic traffic, lead generation, and sales conversions.
Absolutely. Optimizing your Google Business Profile is crucial for local visibility in Google’s local pack and maps results. A fully optimized profile with accurate contact details, compelling images, consistent reviews, and localized keywords increases your visibility to local homebuyers and sellers, generating more direct inquiries, driving higher engagement, and ultimately growing your business and client base.
Typically, measurable results from Real Estate SEO become noticeable within 3-6 months, depending on market competition and the current state of your online presence. Early efforts quickly improve local visibility, with ongoing strategic content, link-building, and technical optimizations providing steady long-term growth in organic rankings, qualified leads, and successful sales.
Yes. I track ROI clearly through comprehensive analytics, reporting tools, conversion tracking, and goal completions, including form submissions, phone calls, and property inquiries. You’ll receive detailed monthly reports quantifying leads generated, organic growth, engagement metrics, and measurable financial outcomes, clearly demonstrating SEO’s direct impact on your real estate business performance.
Get started with Right Thing SEO!