Real Results.
Real Businesses.
See how our math-driven SEO approach has transformed businesses across industries. These aren't hypotheticals. These are real clients with real outcomes.
Riverstone Pools
From Page 3 to #1 in Nashville
The Challenge
Riverstone Pools came to us in early 2023 with a common problem: they were the best pool builder in Middle Tennessee, but nobody could find them online. Their competitors were dominating Google while Riverstone was stuck on page 3.
Our Approach
- 1Calculated optimal term frequency ratios by analyzing the top 20 ranking pages for each target keyword
- 2Rebuilt service pages with mathematically optimized content structure and semantic keyword placement
- 3Created location-specific pages with calculated keyword density for each Nashville suburb
- 4Optimized their GBP with project photos, service descriptions, and a review generation system
The Results
Within 6 months, Riverstone was ranking #1 for "pool builder Nashville" and appearing in the Map Pack for every target keyword. Within 12 months, they had to hire two additional crews to handle the lead volume.
"Michael showed me exactly what needed to change and why. He calculated the ideal keyword ratios and rebuilt our content with precision. Within 4 months, I could see the difference. Within a year, we had more work than we could handle. Best investment I've made in the business."
Fast Partitions
Doubled Revenue to $10M in 18 Months
The Challenge
Fast Partitions was generating around $5M annually but had plateaued. Their website wasn't capturing the commercial buyers searching for toilet partitions, lockers, and bathroom accessories online. They needed a partner who understood both SEO and B2B manufacturing sales cycles.
Our Approach
- 1Conducted comprehensive keyword research identifying high-intent commercial buyer search terms
- 2Built out product category pages optimized for specific partition types, materials, and use cases
- 3Created technical specification content that matched how commercial buyers actually search
- 4Developed a content strategy targeting architects, contractors, and facility managers
The Results
Fast Partitions doubled their revenue from $5M to $10M within 18 months. Their organic traffic became their primary lead source, with qualified commercial buyers finding them through search instead of expensive trade shows.
"We were stuck at $5M for years. Right Thing SEO understood our industry and created content that actually resonated with commercial buyers. The revenue growth speaks for itself."
MakerTable
+340% Organic Traffic Growth
The Challenge
MakerTable is a metal fabrication shop in Nashville, but they were invisible online. People searching for "metal fabrication Nashville" or "custom metalwork" weren't finding them. Their customer growth had stalled.
Our Approach
- 1Analyzed search intent for metal fabrication and custom metalwork queries in the Nashville market
- 2Optimized their site structure to target specific fabrication services and capabilities
- 3Created service-specific landing pages for welding, cutting, and custom fabrication work
- 4Built local citations and earned mentions from Nashville business publications
The Results
MakerTable saw a 340% increase in organic traffic within 8 months. They now rank in the top 3 for key Nashville metal fabrication terms and have a full project pipeline.
"Right Thing SEO understood exactly what makes MakerTable different and translated that into search visibility. Our project pipeline is now consistently full."