Our SEO Process
A math-driven, transparent approach that delivers real results—not vanity metrics.
When your SEO plan is rooted in
science and built for you, it works
"Michael and the Right Thing SEO team have been a long-term partner for Takehold Printing. They've consistently delivered better SEO results that have made a real impact on our business growth."
Great SEO Is More Than Two
Embarrassing Blog Posts a Month
(But That's Exactly What Most Agencies Deliver)
You've seen their playbook: Two generic embarrassing blog posts a month, stuffed with keywords no one's searching, written by someone who's never spoken to your customers.
Wasted money that makes you look bad. It's also not SEO. That's content-for-the-sake-of-content so they can justify their invoice.
We publish to build topical authority and attract great backlinks—not meet a quota.
Our Content Strategy
- Pages built around buying intent and opportunity gaps
- Supportive content that reinforces your site's topical depth
- Semantic optimization based on cosine similarity and TF-IDF modeling
- Collaboration with actual subject matter experts—not just writers with Wi-Fi
A Roadmap Built for Real Growth
We don’t believe in cookie-cutter campaigns. Every business gets a customized SEO growth strategy designed through real technical analysis.
1. Discovery and Full Audit
- Crawl the site for errors, speed issues, indexation gaps
- Evaluate backlink profiles and domain authority signals
- Audit existing keyword targeting and site architecture
2. Strategy & Growth Planning
- Create a custom SEO roadmap based on your goals
- Build content calendars targeting high-opportunity terms
- Engineer technical SEO fixes to boost crawlability
3. Implementation and Launch
- Execute on-page SEO improvements and content builds
- Link-building initiatives and local SEO enhancements
- Tackle technical upgrades and schema deployment
4. Monitoring & Optimization
- Track KPIs like keyword rankings and organic traffic
- Monitor for crawling errors and core updates
- Adjust strategies proactively to maintain growth
5. Transparent Reporting
- Deliver monthly reporting with actionable insights
- Schedule strategy calls to review performance
- Clear wins and new opportunities identified
How We Use AI
(And How We Don't)
AI is transforming search. Google's AI Overviews, ChatGPT Search, and Perplexity are changing how people find information. We embrace these changes—but we do it the right way.
AI for Research & Analysis
We use AI to analyze competitor strategies, identify content gaps, and process large datasets faster than humanly possible.
AI for Content Ideation
AI helps us brainstorm topics, outline structures, and identify angles we might have missed. The ideas are refined by humans.
NOT for Final Content
We never publish AI-generated content as-is. Every piece of content is written or heavily edited by humans with real expertise.
AI Search Optimization
Search is evolving. Your customers are increasingly using ChatGPT, Perplexity, and Google's AI features to find businesses like yours. We optimize for these new discovery channels, not just traditional search results.
- Optimizing for AI Overviews and featured snippets
- Building entity authority for AI citations
- Structured data for AI comprehension
The Human Difference
AI can't replicate real experience. When I write about SEO, I draw on 15+ years of actually doing this work. When we create content for your pool company, we interview real pool builders. That's what Google's E-E-A-T is really measuring.
Ready to Work
With Us?
Get a free SEO audit and discover opportunities you're missing. No obligations, just insights.