Strategic SEO Leadership
For Your Team
Hire an experienced SEO consultant to lead strategy, train your team, and provide the expert oversight your enterprise needs—without the overhead of a full agency.
Michael McDougald
With 15+ years in SEO and digital marketing, I've led organic growth strategies for businesses ranging from local service companies to enterprise e-commerce brands.
My approach is rooted in mathematics and data science. I don't guess—I calculate keyword difficulty ratios, competitive gaps, and expected ROI before making recommendations. This scientific approach has helped clients achieve sustainable growth without relying on tactics that risk penalties.
For larger projects, I work independently from Right Thing SEO to augment your internal teams with hands-on strategic leadership. This allows me to dedicate focused attention to enterprise-level challenges while your team handles day-to-day execution.
Michael McDougald
Enterprise SEO Consultant
The Consultant Advantage
Lead Your Internal Team
I work alongside your marketing team, providing strategic direction while they handle execution. No black-box agency work—full transparency and knowledge transfer.
Math-Driven Decisions
Every recommendation is backed by data. I use competitive gap analysis, keyword difficulty calculations, and ROI projections to prioritize what actually moves the needle.
Independent Expertise
As an independent consultant, my only incentive is your success. No upselling services you don't need or inflating hours. Just honest, expert guidance.
Enterprise Experience
15+ years working with companies from startups to Fortune 500. I understand the complexities of enterprise SEO—governance, multiple stakeholders, and technical constraints.
How I Can Help
Flexible consulting services tailored to your team's needs and capabilities
SEO Strategy Development
Custom roadmaps built on data analysis, competitive research, and your business objectives.
Team Training & Mentorship
Hands-on training for your internal team on technical SEO, content strategy, and analytics.
Technical SEO Oversight
Expert review of site architecture, Core Web Vitals, crawlability, and indexation issues.
Content Strategy Direction
Keyword research, content calendars, and editorial guidance that drives organic growth.
Performance Audits
Regular comprehensive audits with prioritized recommendations and implementation guidance.
Vendor & Agency Oversight
Independent evaluation and quality control of external SEO vendors and agencies.
Flexible Partnerships
Ongoing Retainer
Monthly strategic oversight with regular calls, audits, and team access
- Weekly strategy calls
- Monthly performance reviews
- Slack/email access
- Team training sessions
Project-Based
Focused engagements for specific initiatives or challenges
- Comprehensive SEO audits
- Migration oversight
- Replatforming guidance
- Penalty recovery
Advisory
High-level strategic guidance for executives and leadership
- Quarterly business reviews
- Board-level reporting
- Vendor evaluation
- M&A due diligence
Is Consulting Right For You?
Enterprise SEO consulting is ideal for companies that:
- Have an internal marketing team that needs strategic direction
- Want to build long-term SEO capabilities in-house
- Need independent oversight of existing agency work
- Are navigating complex SEO challenges (migrations, penalties, enterprise scale)
Book a Discovery Call
Let's discuss your SEO challenges, team structure, and how consulting could accelerate your organic growth.
Investment Levels
Strategic Advisory
Quarterly guidance for leadership teams
- Quarterly strategy sessions
- Performance review & recommendations
- Email support between sessions
Monthly Retainer
Ongoing strategic partnership
- Weekly strategy calls
- Unlimited Slack/email access
- Monthly team training
- Quarterly comprehensive audits
Project-Based
Focused engagements for specific needs
- Site migration oversight
- Penalty recovery
- Enterprise SEO audit
- Custom scope & timeline
Ready for Expert SEO Leadership?
Get the strategic oversight your team needs to achieve sustainable organic growth.